In 2017 we decided we were going to create a website for Mezzacello. We had a list of things that we wanted it do. What we did not have was a clue, or content. I had the site built. I was advised at the time that what I really needed was content. That was only partially true. The site needed blogposts, yes. But what I also needed was to think about what people thought when I sent them to the website. I thought it was enough that we were capturing and curating content in the blogs. Now I see that I have been asking people to curate my message from blogs. That is a lot to ask of anyone. It all came to a head when I submitted for a grant last summer. The committee came back to me and said, You have a nice website, but there is no there there. Arrrgghhh! Gertrude Stein was right! I was Oakland in 1910! This was my website last week.

Screenshot of the Mezzacello webpage when it was just a blog. Jim Bruner | Mezzacello

So I culled together the data that lives in my heart and in my mind. But that doesn’t get to people through OSMOSIS. So I had to grow my site. It was a group effort though. Several of my friends came through and told me what I need to do. It was an effort – an ecosystem of experience and insight. My website is a garden. The blogs were the seeds. I added time and energy and I harvested the best of the crop to show you at market, and keep Rick and I sane. Now when I send people to the website, there will be a there there, Madam Stein.

Jim Bruner | Mezzacello

Come on! If you are going to have a champion it might as well be Gertrude. She had ZERO F@<#s to give WAY BACK in 1933. She had wisdom, insight and she KNEW who she was and did not pretend. I do not pretend to be a farmer. I farm in three dimensions; the earth, the culture, and in the innovation. It’s good enough for me, and I believe it is the way forward. If you choose not to see this, well, you’ll find there will be no there there as well. This is the new now.

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